for copy magazine, New York and Vienna, 2005, photographs by Oliver Meckes & Nicole Ottawa, digital prints on paper, mounted on aluminium, six parts, each 64 x 83 cm. (DRAX)

A unique object.

Provenance:
Stefan Sagmeister, New York

Exhibited:
Stefan Sagmeister. The Happy Show, ICA travelling exhibition, Philadelphia 2012; The Jewish Museum, New York 2013; MAK, Vienna 2015/16; Museum für Angewandte Kunst, Frankfurt am Main 2016; Museum für Gestaltung, Zurich 2017; MAAT, Lisbon 2018

Lit.:
Stefan Sagmeister. The Happy Show, MAK, Wien 2015, published by the Institute of Contemporary Art, University of Pennsylvania, pp. 180-181.

Part of the series
“Things I have learned in my life so far”.
Designed for the Austrian magazine copy magazine, which commissioned a monthly artistic commission to various artists / designers in 2006. The pages designed by Sagmeister are always at the beginning of the article and result - distributed over the entire magazine - in a coherent sentence: Starting / a / charity / is / surprisingly / easy.

Stefan Sagmeister is a designer who blends typography and imagery in striking, fresh, ambitious, and unsettling ways. Born in Austria, he moved to New York in 1993 and worked briefly for the influential designer Tibor Kalman’s M&Co before starting his own firm. Having profoundly influenced the culture of design over the past decade, he is perhaps best known for his album covers for Talking Heads, David Byrne, Lou Reed, OK Go, and The Rolling Stones, to name only a few, and innovative public campaigns, for companies like HBO and Levi’s, that have entered the public consciousness. He is the recipient of many awards, including two Grammys for his packaging design work, the Lucky Strike Designer Award, and the Communications Award from the Cooper-Hewitt National Design Museum.

What is happiness? How to find it? And what do we really do to be happy? The Happy Show, one of his most iconic projects, is the result of intense research carried out for over ten years about the concept of happiness. Through the means of video, infographics, sculptures and interactive installations, as well as humor, provocation and interaction, this exhibition takes us on a journey through Sagmeister’s mind and his innovative, seemingly simple perspective on how we can be happier. He appeals to a more active approach to our search for happiness – including the idea that it can be trained, just like we train our body. (MAAT Lisboa)